Name: Andreas Müller
Andreas' early career included working as Rich Media Director at the world renowned design studio Hi-ReS! for 5 years before founding Nanika together with Hi-ReS! founder Florian Schmitt, to create a company focused on up and coming technology. On top of his contributions to various award winning projects while at Hi-ReS!, in 2005 he was awarded the prestigious Tokyo Type Directors Club Grand Prix for his piece “For All Seasons”, the first and (so far) only interactive piece to receive the Grand Prix. In 2007, his pieces “Wind” and “SwimmingMessageSystem”, created for Nokia's Flagship Stores were selected by Wired magazine to go on display at the yearly Wired NextFest festival. In 2009, Nanika worked on a groundbreaking mix of interactive and video visuals for Diesel's S/S 09 show in New York. A well known figure in the digital art scene, Andreas takes great delight in pushing the boundaries of digital expression.
Project category: Physical Computing / Electronics
North is based around the simple idea that wherever you are in the world, there is always another place out there that is important to you and you have a relationship with.
It visualises this relationship by giving out more light the more directly it points towards this location, the (magnetic) north pole in the case in the case of this lamp, but idea is that a future version will allow you to specify the lat/long coordinates of a place in the world, where a loved one lives or the place you were born, to use as it's point of reference.
This is going to sound like I have a god complex, which I promise I don't, but in some small way programming is a way for you to create life where none was before. Also I think that progress means that some of the tasks that people accomplish every day today could in the past only have been achieved by being a skilled programmer, this progress will continue and we will create evermore wonderful technological "things" without doing what we would consider programming.

Thanks for your thuoghts. It's helped me a lot.
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